Pioneer Dj does product placement just like Apple and has done so for over 20 years!!! It wasnāt Denonās delirium. But nowadays to make your place, itās an obligation to communicate, otherwise itās dead for a brand.
Here is Pioneerās business strategy when I was a dealer several years ago:
To be approved Pio, it was not necessary to have in the shop of Denon and Numark, the sales of this kind of product were only on catalog! (We had in stock Stanton, Vestax, Gemini, tascamā¦)
Pioneer imposed a strategic location in the store and presented as many different products, having at least 5 products in stock, not to mention that it was necessary to have 2 to 3 different products in presentation, then with the years minimum 10 pieces, it was also necessary to have advertising displays (stickers, banners, posters and signs, flyers, dedicated showcases, etc.). Without this we lost all the advantages, we lost our approval for the sale of Pioneer Dj products, lower margin for the reseller, no product exclusivity, longer delays for the availability of a product for our customers and many 'othersā¦
Fortunately, over time things have changed a bit!
Pioneer has been able to impose their products with product placements, sponsorship, marketing, partnership with ādj star of the momentā headlinersā¦
This is what funds hardware and software development!
If Denon had imposed itself years back everyone would swear on them, but that was not their business strategy at that time.
Iām happy to find Denon in the race for DJ products!