The paradox is that Hercules was really a pioneer (no pun intended) because they were the ones who “invented” the first real “controller” with the very first “DJ Console”.
Okay, it was rudimentary, it was ugly, of questionable quality and it looked more like a toy than anything else, but it’s because they released this thing that all the other manufacturers started making controllers that became more and more professional over time.
Reloop, Roland, Denon, Pioneer, NI, Numark, everyone got into it.
Virtual DJ is a textbook case in terms of brand image.
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They were the pioneers and the software evolved along with the technology,
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One of its main strengths and also its main weakness: the skinable/customizable side gives it this very amateur side (it is true that some skins seem really drawn with paint and still seem today straight out of 2002)
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Virtual DJ is perceived as a real geek thing with its fully scriptable side that allows you to do absolutely what you want
Serato immediately seemed much more professional in comparison, for the simple reason that it was much more limited but refined and therefore easy to use (even if personally I always found the graphical interface of Serato absolutely horrible)
The worst is that even using Djay Pro, which is nevertheless basically a simple mobile application, makes you more credible than if you say that you use Virtual DJ. Which when you think about it is still pretty crazy.