Separate players have always been the flagship of a brand in this industry. Especially for a professional audience, where it will be what will make the difference between a brand intended for bedroom DJs or amateurs and brands that target a professional audience. It gives a certain credibility to the brand to have a range of products really oriented towards professionals.
Let’s take a few examples:
A brand like Hercules is in the collective unconscious a brand very oriented towards amateurs, not to say beginners, it is probably enough to have a little fun at home and discover mixing, but no professional will ever seem really credible with this type of equipment.
A brand like Reloop, targets the Semi pro, I am not a big fan of their controllers but some of their products are interesting, notably their turntables, the RMX 95 or Reloop Elite tables, you are already much more credible as professionals with this type of equipment. I also don’t hear much talk of problems with these product lines.
There was a time when Relopp still made players but they dropped this segment, they didn’t even rush into the standalone segment, they stayed mainly on the controller segment and target more Home DJs (similar positioning to Numark)
For the professional public what is really left? Denon/Rane for nomadic professional DJs and Pioneer DJ/Alphatheta for clubs, festivals and event rentals
If tomorrow Denon stopped producing separate players, it would still lose a certain aura, that of being the eternal great rival of Pioneer, which plays in the same league as Pioneer. And even if the standalones remain very good for the target market, the brand would lose credibility. And Denon would find itself at best in the same league as Reloop, with a semi-pro brand image in the best case.
The presence in the range of players and a mixer is what allows Denon DJ to stay in the same league as Pioneer DJ, and therefore to remain a credible alternative.