NI bought by inMusic

Well, that seems like a good starting point for a personal museum about the DVS history. The next step will be to get your hands on an original Final Scratch made by Stanton, I presume.

I had the Torq Connective as well. Sold it like 16 years ago…?

It was a very good system back then.

I still have both FS sound cards. Being able to play my own tracks before cdjs were everywhere was such a game changer, even with traktor’s DVs bugs back then.

Yet both Facebook Messenger and WhatsApp still both excist.

Due to very specific reasons so not the best or applicable counter-example.

Anyway, as the blind man said - let’s wait and see

Line starts behind me. Version 1 with OG key.

Torq DJ came out in 2009, Rekordbox was just prep software when it was released in 2009. Rekordbox became DJ software in 2015, it took them 6 years.

This was my first contact with Traktor, after my initial just-4-fun shenanigans with VirtualDJ on some crappy Netbook, before I decided to take my journey more serious. Combined with my first Macbook Pro (13" Core 2 Duo) it felt so sleek back in 2010~2013. Good times.

Serato (Scratch Live) still had me magically attracted with their stacked waveforms and those iconic rotating platters, and reputation for being absurdly stable, but it was much more expensive (as it only worked with their SL1/3 boxes) and the rest of their GUI didn’t really match my aesthetic taste. In that regard, I still regard Traktor 4 as ‘beautiful’ to look at, nowadays. I just lack the will to go back to Laptop DJing…

will they give us the traktor kontrol z3 mixer that we’ve all been waiting for years? :roll_eyes: :face_with_raised_eyebrow:

Maybe InMusic bought the name of NI just to bury it, like Stanton, Torq etc

After all, as far as midi controllers go, InMusic already have M-Audio for various combos of “encoders on a box”

With less midi controllers out there, then standalone might get some more market slice

Absolutely this…Traktor instead of engine OS

Even if inMusic’s acquisition of NI might appear surprising at first glance, it makes absolute strategic sense. In my view, this move is less about letting Traktor “die out” and more about technologies, ecosystems, and market positioning. Certain areas—such as Stems, DSP, iZotope technologies, or the potential integration of Denon/Engine and Traktor—are likely to play a pivotal role in this context.

I therefore assume that Traktor—at least in the short term—is more likely to be further developed than discontinued. The brand is simply too valuable and, despite everything, continues to enjoy an excellent reputation.

What truly concerns me, however, is the inMusic Group’s track record to date regarding product maintenance.

The fact that such an acquisition will—in all likelihood—now tie up even more resources is certainly not exactly helpful in this regard.

For Traktor users, however, I am pleased to see that the entire business operation—at least for the time being—appears to rest on a solid financial foundation.

It would be a massive improvement, but it won’t happen.

How differs this track record compared to brands like Pioneer, Technics or AlfaThema?

I was a Traktor user for a long time, and I never really found Serato very appealing in terms of UI/UX. Serato always gave me the impression of having a graphical interface straight out of the 90s, and their horizontal browser was just as user-unfriendly as it could be, in my opinion.

Traktor has always been much more user-friendly for me. I bought an Audio 10 around 2012, which has always worked perfectly and has proven to be an excellent sound card for both DAW and DVS. It still works perfectly on Windows 11, even though I’ve used it less in recent years.

Later, I got a Z2 mixer with integrated DVS, which allowed me to have a simpler setup. The Z2 is an incredible mixer. It’s probably my favorite two-channel mixer, and I think if NI had released a Z2 MK II equipped with effects triggers and eight pads per deck like the S11, I would definitely have bought one.

The question now is how InMusic will manage NI. Will they treat them as an independent company, continuing to develop their own product line and simply ensuring their financial health? Will they just acquire certain patents, code, and technologies to improve their own products? Will there be cross-collaborations between NI and InMusic engineers/developers to develop new products and improve cross-brand compatibility?

Only time will tell, I suppose, but I sincerely hope that Traktor doesn’t suffer the same fate as Torq.

It doesn’t work that way in AV corpo world.

Example from experience (simplified): A audio amplifier has input AC power sensing tech that can tell if the amp is on wall power or a gas generator in the field, generators are notorious for AC power cycles that fluctuate and can cause the audio not being reproduced properly especially bass. Bass frequencies use up a lot of power to reproduce, the amp adjusts the AC power intake accordingly and consistently based on the power source and makes sure the bass is reproduced properly. This tech came from a solar power division that was acquired into the company and the audio engineers worked with the solar engineers to find a solution to a problem within 3 months of acquisition.

So inMusic now can draw from more engineering pools internally, it’s going to take a bit of time until the teams settle into the new roles but it will happen.

We’ve already seen the Denon team bring in engineering from Akai on stems, now they can also bring in Traktor talent to assist with projects and vice versa.

Probably EngineDj is the more modern codebase and traktor features/tech will be moved over, with a slow transition path of current traktor users to EngineDj.

There are many options from this point forward, but not sure which would make more sense business-wise.

I believe Traktor will continue operating as is, and there will be cross pollination between the brands. I believe it’ll first come with native tractor support on all in-music brands hardware. After that see more cross pollination between Native instruments plug-ins and in music brands pro audio hardware after that they might start working on implementing tractor futures in engine dj or possibly making engine more tractor like.

To me, this is probably the most likely scenario… unfortunately.

I also don’t view Traktor itself as the sole gain for InMusik here, but rather the technologies that become available through the acquisition.

Hang on - earlier you said it was likely to be further developed. :man_shrugging:

I think they should bring back the Maschine Jam. :grinning_face:

This will also ensure they don’t lose market share overnight… but in the long run, I view EngineOS as the key technological platform here.

We shall see…