True. They already will have a theoretical price point set. I’ve heard many times where companies can look at the perceived value of something and charge that.
It wouldn’t surprise me if that’s how Pioneer DJ get their prices. As pros, hire companies and fans will pay it, they do. I know for a fact there is nowhere near £2170 in one of those decks… and that is AFTER they have taken out the CD drive! Over £4k for a pair of media players is obscene but if people pay it, they will charge it.
The Pioneer price guys take a few hits of a crack pipe before deciding the price of their products.
I guess you have a point too but IMO, if I was a product manager at Denon DJ, I wouldn’t put it in there because of two reasons:
Adds to cost for both company and retail
Trying to promote standalone units not DVS.
I highly doubt a high-level business decision like that would be based on a few posts from a hand full of users on here. That would be amateur. It will depend on a couple of things, cost of production and market pricing on similar device with the thought in mind that the unit MIGHT only be good for Denon SC units.
Sure they might read these posts but I wouldn’t say it will have a huge impact on the pricing decision. This form does not represent the majority of the SC client base. It’s just a small amount when you consider how many actually comment on this controller/deck.
I have to agree wholeheartedly - its cheap and unprofessional, in my humble opinion.
I also agree that it isn’t. It was just a sort of jokey addition to a post with a wink and a few “haha’s” valuable feedback is gathered by the team and if there is a general consensus that “X” pounds/dollars/euros is good value then there is a chance to stick an extra £50-£100 on top.
If these are a pretty dumb controller that incorporates a jog wheel, touch strip and RGB buttons then anything over £399-£499 each is a bit steep. Many internal parts aren’t being specially designed as they already exist in the SC6000 so the R&D is much less.
A snazzy new SC2000 with added performance pads and centre jog screens and a Link port to bring it up to the SC6000 design language.
In random other thoughts while looking at a brand strategy, Denon DJ don’t have anything for the lower end of the DJ spectrum. If these worked with software then Denon DJ have something lower down the ‘affordability’ range. They really need to get a full ecosystem within the Denon DJ brand. Pioneer DJ have something for everyone at every level. From beginner ‘my first’ controllers at £150 to pro-level £2200 festival standard decks, yet Denon DJ have very little below £800. InMusic as a parent company does, but that isn’t a consumer facing brand, only the parent company. You have to look towards Numark for the entry level or bedroom DJ. You need a consistent brand image from beginner to pro and keep the same design language from the bottom to the top. this can’t be done with just a standalone OS.
If these ‘add on’ layer players can control software too and priced right then you have instantly captured a different market. Yes, Prime is all about standalone but some can also control Serato DJ. If Engine DJ becomes a thing (and the hints are that it will) then these would be a great way to get a ‘pro’ experience for intermediate users.
You might be right. When I bought my sc5000m it cost me $2200 cad incl. tx and that was after ther first price drop. Now after the third price drop it’s now $1875 cad incl. tx and $1150 cad incl. tx used. A new Sc5000 in Canada now cost $1275 incl. tx.
Your £799 price suggestion will equal near $1150 cad for me. That’s almost the same as the prime go.
Now I’m all in for your suggested price if you wanna buy for that price. I’ll wait for the final price drop 
Its not a product I will need in my setup, so I wont be buying one.
The price is just my guess - it has absolutely zero relation to fact. There is every chance I am way off the mark, either way.
Some interesting stuff can be revealed looking at config files in FW 1.6 Public beta - LC6000, SC4000 files (a new mid range player?), Numark controller files…will Engine be a “performance” sw in the future for the whole Inmusic product range? Only time will tell.
I once noted how the Numark brand could use Engine Prime as an option and this could be a sign. Keeping it in-house like Pioneer DJ do with their Rekordbox controllers means a cheaper product as they lack the Serato licence.
I can imagine a rebadged Numark Mixtrack Pro with Denon DJ style graphics/case tweaks to look more like Denon DJ as that seems the likely way forward, keeping Numark under the hood as they are already designed, reliable and proven. Get newbies and budget users integrated into Engine Prime until they have saved for a PrimeOS player, where the learning curve is smoother due to the existing Prime ecosystem.
I think they would nail it with that and makes a lot of business sense.
Might be a dual rack mount. Remember those😉
Too bad that most of the new gear released or announced or leaked from most manufacturers won’t make to Canada till after the summer.
I used to have the Denon HD-2500 with X900 mixer!
Yep, 100. This would be a great path for them and the whole inMusic family. Right now everybody ends up tied to rekordbox or serato and those companies hold a TON of power because of it. InMusic busting that open for their own brands with their own software is a clear path to disrupting that binary. I’d guess that any hardware company that plays in this space hates how much power they have to give up to pio and serato!
Not sure about the numark rework, though I could see it. I do think that the idea that a PrimeOS player is the end-goal for users is a bit off, tho — tons of folks have never touched a stand-alone player and will never need to in their lives, because they use controllers or DVS. The (hopeful) inMusic ecosystem will certainly make that transition super easy, but there’s a huge market for the laptop-connected DJs who will never touch a stand-alone.
Ooh, now there was a horrible thing (in my opinion) 
The tiny screen would perhaps have been OK, if only Denon hadn’t divided it down the middle.
Unless the title and artist of the track were short single syllable words, the chances of you seeing the full track information were remote.
I loved the concept, but ended up buying a Numark D2 Director instead (full width screen).
The funny thing is my flat mate bought the D2 and I got the HD2500 after going over to the states and seeing it in a Seattle Guitar Centre.
I envied the way his screen looked over that 50/50 thing I had.
When I fist saw to Prime Go I thought it looked like it could of been a rack mount without the mixer, eq and fx.
Kinda like a hd2500 if you just take a closer look. Just put the screen in place of the mixer and remove the rest.
This actually is great idea for all those bands and wedding musicians for music playbacks and karaoke things…
If I was to make an impression what a sc4000 would look like it would be like a single deck version of the prime 2.
Just take a prime 2 deck and move the screen over to it 
.
Depending on price, I would be very interested in that.
€599, priced just under a CDJ700 ??? 
Do you mean a mixer-less player? So just the player controls, platter, and screen
If the LD or LC slave deck was compatible to that player too, that would be awesome from a price point of view but I think would feel odd because of the different layouts of the main player and the slave player.