Asking as a longtime tech entrepreneur - is this a demand issue or a resource issue? I’m genuinely interested and not looking to be a critic. It’s curious to me as my perception of the Denon ecosystem is very positive - it seems that we’ve seen a regular cadence of major and minor releases for Engine OS. I’ve always been impressed with the Engine OS teams’ rapid pace of bug-fixes and their rapid release of major features such as streaming. Very often they were earlier than nearly any other DJ platform on the market. What seems to have continually lagged is the desktop app. It’s been dearth of features from the get-go, the team is slow to fix issues, slow to add table-stakes level UI features, poor performance, etc. I’m bought into the ecosystem but the desktop app doesn’t boost my long-term confidence of staying bought-in. I use Lexicon exclusively for library management. I’ve been bypassing Denon Desktop for years because it offers no value when compared to Lexicon. Denon has an opportunity IMO. The DJ library management and associated tool ecosystem is highly fragmented - most people have toolchains involving at least 3 separate utilities: MIK, Traktor, Platinum Notes, OneTagger, etc. Use the best tool for the job, right? That’s close to what my toolchain used to look like: 4-5 tools. Lexicon has slowly evolved and improved and added features that were as good or better than most of the separate tools I was using previously.
I don’t get the sense Denon is making headway into the club business - the club hardware business specifically. Maybe, like Cisco, Denon DJ has decided to become a software company and get out of the hardware business; build a business on licensing the OS on any hardware. Maybe. I’m not opposed to that idea at all - software is typically orders of magnitude more profitable than hardware. Given that Engine OS has market momentum, licensing deals seem promising, presumably the company wants to grow and perhaps has even had the brilliant foresight to have crafted this long-term strategy to own the club - given all that - having a killer desktop app is good business. Irrespective of Denon DJ’s hardware ambitions, I think the following statement is valid: Denon DJ should want to strengthen their ecosystem for a better experience overall. Denon DJ represents 1/2 of my workflow today: Prime GO, Engine OS, Lexicon, Mixed In Key. For someone running a Mixstream Pro or System One, Denon DJ most likely represents only 1/4 or as little as 1/6 or 1/8 of a typical DJ workflow.
I’m rooting for you guys. Maybe go offer Christiaan a pile of money and put Denon DJ Desktop in the round file. Maybe there’s a loophole where you can ‘donate’ it to open source and take a tax write off. Anyway, you ditch Denon DJ Desktop, you polish the Lexicon UI and you keep all the features, add end-to-end stems support, offline streaming, and now you have the absolute best DJ library management tool in Lexicon, tightly integrated with the best DJ OS in Engine OS. The fact is, the small team at Lexicon is outpacing Denon DJ in feature dev, bug squashing, enhancements, and support - I honestly have no idea how they do it.
I hope I don’t sound like a dick, and if I do, it wasn’t my intent. Call me enthusiastic. I really do love the Denon ecosystem and I absolutely want to see it have long term success
The long, slow decay at Native Instruments broke my heart. Now I’m dying to know the market economics.
Guys, this is what happens when you “semi-retire”.
For my next act, I’ll be taking a call, on speaker, at Costco.