Well, it indeed shows gear purchased. As I said the youth can’t afford too much hardware. The use software, sometimes stolen software.
But, if this marketing study is right, then the DJ culture is aging, just like the guitar hero culture did, and no youngsters are taking up DJing. Which seems strange to me, the youth wants to make music for their own generation for the last 70 years, I can’t imagine only old farts are playing on their parties… If there is anything that is so specific for a generation, than it’s their music taste…
OK, your study aligns with the average age of a Tomorrowland visitor rising every year. But DJing is more than EDM (which honestly is historically spun out as a genre, it is lasting 40+ years by now, a record InMusic history!). DJing, It’s about playing music your audience likes. Kids party with their own generation. Having only old farts play at their parties means a generation gap, and the last time in history this was the norm was in the interbellum with swing jazz and the post war ballads… Soon after came rock and roll, pirate radio and so on, made by rebellious kids!
last theory is that kids are using Spotify AI playlists instead of a DJ nowadays. Which indeed would be the end of DJing altogether.
bottom line, if kids aren’t into playing music for their likeminded generation, this artform is destined to go extinct… And your marketing study shows a big long term problem in the industry…
I am honestly pro standalone units, because I hate a laptop in a bear-soaked bar. But I do look around at what other people are or might be doing, and understand/support @Gaian’s argument.
personally I am fed up being locked up into 1 ecosystem without time consuming conversion steps, with risk of loosing data. I currently miss hooking up my Traktor DVS to my technics, but that’s for nostalgia-reasons. In a production environment I want my SC6000s. Although at certain events it would be nice to pop up with a Rekordbox USB. Maybe OneLibrary will solve some of these gripes.
But don’t get me wrong, I like my SC6000, but they have downsides too, just like any other gear on the planet!