It’s been more 5 yeras now that Denon/Numark/Rane are under inMusic.
EngineDJ is the unique common bridge between Denon and Numark, but we still haven’t a strong user experience between all inMusic brands.
I mean when we see the competitor (Pxxxxx), everything is coherent from the low end to the high end market (design, features, manufacturing, color scheme, pricing…).
I think it’s time now for inMusic to bring the same level/consistency of offering.
For example, I’m more a turntablist and I have SC6000Ms but there’s no scratch 2ch mixer that offers the features of the X1800/X1850 (FX sync…etc) and Rane robustness.
Design wise, it’s even worst since any combo including gears from Denon or Numark or Rane look horrible together (color, size, layout, materials…etc).
With a unique inMusic DJ brand, all these flaws will be solved, the impact of the market will be huge and a true 1vs1 competition could start.
Side note, the color scheme of Denon/Engine (Black/Green/Blue) and Numark (Black/Red) annoys a lot of djs and simply because of that they don’t buy Denon/Numark stuff. Hopefully Rane is more “classic”.
I really think inMusic has everything to purely crush down Pxxxxx ! but it’s time now to get ride of the past and merge everything into a flawless entity.
I highly doubt a Denon 2ch scratch mixer will come according to the current inMusic strategy.
Denon DJ seems stuck to club and high end market.
Rane is aim to this scratch djs market (I guess we wil never see another 4ch Rane mixer)
I think the separation is quite clear but it’s also a bad thing.
Vestax, Ecler, Stanton were strong actors back in the days…now they’re gone
If the quality is there, djs will jump into the new brand and forgive the legacy without any issue (except the purists and hardcore fans…but they are old and can live with the old gear, let the new generation takes place now).
I think they should keep all brands separate. InMusic has a good catalogue but it will distort the consumer market and we will have a lack of choice. Thus bringing less income to InMusic for support for development to the current offerings.
Brands can share ideas within the umbrella of InMusic but as soon as you jam companies into one name say good bye to a well built legacy that got them their in the first place.
Making an InMusic stamped instrument could put some people off buying esp those whom are newbies or simply unaware of any holdings this name has.
This is my opinion but I think InMusic wants its products to be modular. More money for shareholders and more flexibility for consumers. Seems like they are trying to make everything “Plug n play.”
Unlikely to happen, differentiation of brands and offerings makes a business more resilient and competitive. You would only merge brands if one of them was unprofitable, effectively killing it off.
So there is no way inMusic outclasses Pioneer tho’
The real Power of Pioneer, expect the fact there are everywhere and over marketed, is his eco system.
Like said this includes the design, look and feel, user experience, cross compatibility, quality, manufacturing…etc
A single software, here Engine DJ, cannot bring such an impact on customers.
And the fact they just cover up.problems really well. Re: the sx range… issues since 2015. NEVER DEALT WITH. Just release new model with a compound problem then question it on their forum and get gagged for it.
…
That’s industry standard??? Lets see bmw, audi, mercedes or even ford try those tricks…
Pioneer forum is really a shame, the moderator aka “Pulse” is such a dumb ass ! He can turn an issue to a “work as designed” on a issue I have the my S11 (slow waveform display on RKDJ but not with SDJ) !!!
But even with all these flaws, Pioneer is still strong, and people still buying their stuff like hot chocolats, that’s the definition of brand power !!
You’re saying that as if that ‘brand power’ is a good thing?
All it’s done is allowed them to double their prices of gear overnight (like they did several years ago) and get lazy with innovation of their supposed flagships.
Brand power is fine if the company continues to innovate and push boundaries, if they sit on their success and just rake the cash in then the only people who suffer are us, the users.
Thats because no one ever gets to hear about this issue’s before they buy becausd forum. Either gags them or flags it as “user error”
Then “sheep” see x y z using it don’t know about problems cant find out about problems buy said gear to copy x y or z ( cos they think buying pioneer automatically makes them tiesto or carl cox)
Then get disappointed at issues.
The goal of any company is only to make money. Once companies are leaders, their innovations slow down until a competitor tickles them, that’s how industry works.
Pioneer makes tons of money so yes it’s “good thing” whatever we call their customers (pros or sheeps).
My point is why Pioneer is still the number one and how inMusic can “beat” them. Innovation is one key thing but it’s really not sufficient.
I’m still waiting for a good scratch mixer from inMusic that powers up my sc6000m in terms of features and design…but currently still using the excellent S11.
On the other side the S11 fits perfectly to the PLX1000 or CDJ3000, why we still don’t have such perfect matching in inMusic portfolio ???
Same the DJS1000 with the CDJ2000NXS2 and DJM900NXS2. None of the Akai samplers fits seamlessly to a Denon/Rane/Numark setup.
RKDJ, RB DMX1…etc everything is well integrated in the eco system like for Apple (sheep customers also ?).
inMusic needs to buld a strong eco system, it’s the only way to face off such a beast as Pioneer.
The Microsoft or Google model where a software is compatible cross different companies is “good” when the companies are not under the same holding because it can grow up to other companies, but it’s not the case here !
Apple is a perfect example.
They release a new phone. The ONLY difference the model number to the current version.
It gets so much B.S hype that the shpp has a queue round the block from midnight on day of release. They bust through the doors to pay more money for a product no better than they already have ( remember its the same phone) and thdn broadcast that “its wonderful… sooo much better than the previous model” .
One day people will catch on that there ARE other brands available. Maybe better maybe worse. Horses for courses… each to their own
Looking at their past job listings, it’s clear there are specific managers over all the InMusic DJ brandings already, as well as cross-pollination occurring. I’d be thrilled with more interoperability across the InMusic DJ brandings, as well as continuing to do firmware updates for some of the products from the various brands that seem neglected right now (cough, MP2015, cough), but I would not recommend abandoning these branding names. Clearly one of the primary reasons for buying them was for the names. I mean, Marantz Pro and Denon Pro stuff from InMusic weren’t even the same products but were rather brand-new stuff. It reminds me of when Glaxo-Smith-Kline-Beecham sold sub-brandings to Mentholatum, but not the actual formulations. If you don’t make use of the branding names, exactly what was the point?
