Lord have mercy - Serato acquired by AlphaTheta Corporation

Yeah I’m sure it’s going to get messy.

I’m the same as you per the comments, but I’ve seen plenty that are in support, more than one person is too many lol. I get it if they’re invested in RB and want to see additional features, but thinking complete monopoly of these two products is the answer is beyond naive.

Pioneer already has a defacto monopoly. Almost everyone in my neck of the woods own and use pioneer gear with serato.

100M usd for the acquisition Sar is pretty good. If inmusic does block it would Sar look at inmusic favourably anymore?

Yep, like I said, it’s going to get messy… what else can they do though? stand back and let it happen.

The only other option is for some kind of ombudsman to step in and ensure Serato remain wholly independent of Pioneer and no info is shared. I work for BT and the same happened to us with Openreach, there are all sorts of regulations in place to stop us being treat any differently to say Sky, or TalkTalk… even though Openreach are owned by BT.

Inmusic already did that.

Rane used to be synonymous with Serato. Rane was already an established brand when serato was nothing but a startup. I thought that when inmusic acquired Rane that they would for sure try to get Sar too.

Inmusic is gonna have to make controllers for Vdj and Djay pro now if this acquisition goes through in which I believe it will.

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Hopefully Djay Pro lives up to its potential and becomes the innovator in software world. I can’t see Serato and InMusic working together again as you say.

Im going to give DJay Pro a run out and see if I like it.

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The windows beta has been working rock solid. Two things that Algoriddim needs to get done are screen support for devices with screens and updating the mapping method to let you choose the target before selecting the midi button.

DJay runs at lower latency than both Serato and rekordbox dvs with 4 turntables connected without any hiccups.

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Can’t wait to see the mock ups of pioneer TVs bolted onto the 3000s :wink:

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Phil Morse at Digital DJ Tips has posted this.

Gee, if the money spent on legal fights went into software development…

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To me, Phil’s point about InMusic making their own DJ Software is a great idea and something I’d be on board with.

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Gee, imagine if inMusic didn’t bury Torq DJ software when they bought M-Audio or if they continued with out of house development of Engine, the library management software for Denon players that was in use in 2016. Maybe now they would not be in this shitty position.

But what can you expect from a company not even willing to cross support their own brands (Rane controllers and Akai integrating with Denon players/mixers), they can only blame themselves at this point.

I think the main issue for Inmusic is that they will be giving their future plans directly to their competitor which is a huge deal. The other points about monopolies are just talking points to get to the legal table.

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Hmm, I wonder what happened to all that old torq code? :wink:

This is it.

Any company willing to drop $100M on a purchase definitely won’t be running their new acquisition into the ground. We’ll have to see how long it takes them to recoup what was spent as a measure of how long the status quo will be kept.

Sar monetization of Serato is kind of a pyramid scheme that reached its peak. They obviously made good profit from their existing user base which is already huge but in order for Atc to recoup they would have to double that user base. You can’t do that via alienating your users and partners.

Is it a monopoly? Technically I don’t believe so. Not when you see stuff like this,

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I think InMusic & Denon DJ team should see this as an an opportunity to really and truly turn Engine OS into “Engine DJ Pro”

In my humble opinion, they already were when they introduced the laptop as a music source on prime devices… I think that’s phase one of the evolution.

Whether people will get on board with it I don’t know, the problem is a DJ world with no alternative to Pioneer is going to be a very expensive one for customers.

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That’s definitely a first step, but there’s much more to be done if Engine OS wants to compete with Serato DJ Pro.

I’m not sure it ever will, it’ll be more a smaller alternative like DJay Pro I think, and for everyone’s sake, hopefully sustainable.

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I can’t get my head around the fact there are some people berating InMusic for fighting this…. People are literally insane. It’s the DJ world equivalent of the Turkeys voting for Christmas.

Well, people have different opinions and preferences that’s what makes life interesting :laughing:

I am just happy I personally started getting away from the laptop screen and more and more on my standalone controller over the past 12-18 months, it was a good decision in hindsight, it has made me focus more on the crowd and on the the gear, rather than staring at waveforms on a laptop screen while mixing.

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I know Instagram is the probably the 2nd worst place to read comments after Twitter, but people are essentially accusing InMusic of complaining about monopolies when they did it themselves… the delusion in that statement is beyond ridiculous.

Merging together 3/4 tiny companies into a slightly bigger one that still only have a tiny market share being called a monopoly is quite possibly one of the most stupid things I’ve read in a long time.

Especially compared to the worlds biggest hardware company buying the worlds biggest DJ software company.

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