# Same thing coming soon from alpha theta
**URL:** https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466
**Category:** General Area
**Created:** [September 4, 2025, 12:21pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466 "2025-09-04T12:21:41Z")
**Posts on this page:** 11
**Page:** 20
### Author:  [@ErikMinekus](https://community.enginedj.com/u/ErikMinekus)
#### Post date: [July 9, 2026, 7:07am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/391 "2026-07-09T07:07:15Z")
[ ](https://www.youtube.com/watch?v=QNnPVAZqJkM)
First AT player that can edit playlists on-device.
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### Author:  [@Reese](https://community.enginedj.com/u/Reese)
#### Post date: [July 9, 2026, 7:52am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/392 "2026-07-09T07:52:56Z")
Naming convention wise: this could be my aunt’s DJ-nickname. 😉
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### Author:  [@Skaratak](https://community.enginedj.com/u/Skaratak)
#### Post date: [July 9, 2026, 7:56am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/393 "2026-07-09T07:56:18Z")
Don’t they even feel ashamed by now?
Not even the basics they got right. Connections, jogwheels, those small pitch faders, most essential buttons removed for the sake of useless empty space, Mojaxx also highlighted the terrible crossfader. My eyes hurt by just looking at this. But at least the comment sections are pure gold!
Even a Mixstream has more features and some similar limitations, but at half the price. And it comes with speakers, Engine Lighting, touch EFX, Sampler, Roll, and so much more. Ugh.
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### Author:  [@Gaian](https://community.enginedj.com/u/Gaian)
#### Post date: [July 9, 2026, 8:13am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/394 "2026-07-09T08:13:11Z")
> [@Skaratak](#):
>
> Don’t they even feel ashamed by now?
As the famous French actor Lino Ventura said, “idiots, they dare to do anything, that’s even how we recognize them”
AlphaTemu really takes people for cash cows, they hide behind the concept of “minimalist” aesthetics to legitimize their strategy of removing as many physical things as possible to increase their margins and they think that no one will notice. But the problem is that it stands out like an elephant in a hallway.
Meanwhile you can get a sc live 4 which offers much more functionality and 4 decks for 100€ less.
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### Author:  [@Skaratak](https://community.enginedj.com/u/Skaratak)
#### Post date: [July 9, 2026, 8:37am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/395 "2026-07-09T08:37:38Z")
Absolutely. The Prime 4 is my primary device, but I can’t stop to emphasize how awesome the price-to-performance ratio of the Live 4 is. I love it for my outdoor sets, even the speakers (loud enough as personal monitors) and 12VDC input (compatible with certain powerbanks) become super convenient there. And Denon understood, that the mixing basics must be done right, i.e. long pitch faders, solid jogs, enough buttons, flexible I/O, SD slot, plug and play with my Control One, for that price - I paid around 1200€ - it is surprisingly capable.
What annoys me so much about AlphaTheta is their drive to intentionally strip away features that would cost them pennies, for the sake of ‘aesthetic simplicity’ and advertise it as ‘new design era’. They seem to forget that DJ devices are still tools, if you go too far, people will rightfully backlash at you.
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### Author:  [@Engell](https://community.enginedj.com/u/Engell)
#### Post date: [July 9, 2026, 10:59am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/396 "2026-07-09T10:59:57Z")
I consider to start following AlphaTemu on Social Media now, just because of the memes they recieve currently 🙂
Popcorn-time.
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### Author:  [@DjEric](https://community.enginedj.com/u/DjEric)
#### Post date: [July 9, 2026, 11:25am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/397 "2026-07-09T11:25:59Z")
> [@Engell](#):
>
> Popcorn-time.
Oh yes it is
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### Author:  [@djliquidice](https://community.enginedj.com/u/djliquidice)
#### Post date: [July 9, 2026, 12:07pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/398 "2026-07-09T12:07:03Z")
“Less is moar!”
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### Author:  [@djdragon](https://community.enginedj.com/u/djdragon)
#### Post date: [July 9, 2026, 1:24pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/399 "2026-07-09T13:24:22Z")
I actually really like AT new direction on their gear.
It’s showing their user base they don’t care about them and profits over innovation, it’s setting up Denon for whatever they have in the pipe.
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### Author:  [@Dunno](https://community.enginedj.com/u/Dunno)
#### Post date: [July 10, 2026, 5:57am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/400 "2026-07-10T05:57:58Z")
Curious how much longer the customer base stays loyal to a brand/vendor which has absolutely no resemblance to it’s former respectable form. I mean, it’s reaching the point of getting laughed at if you invest today in the AT system.
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### Author:  [@Reticuli](https://community.enginedj.com/u/Reticuli)
#### Post date: [July 11, 2026, 10:25pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/401 "2026-07-11T22:25:19Z")
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