# Same thing coming soon from alpha theta

**URL:** https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466
**Category:** General Area
**Created:** [September 4, 2025, 12:21pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466 "2025-09-04T12:21:41Z")
**Posts on this page:** 20
**Page:** 12

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### Author: ![Aquadics](https://community.enginedj.com/letter_avatar_proxy/v4/letter/a/ee7513/32.png) [@Aquadics](https://community.enginedj.com/u/Aquadics)
#### Post date: [September 11, 2025, 5:53am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/230 "2025-09-11T05:53:41Z")

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Did you try to use the url from the login QR code Engine shows to login and put it on a NFC tag. NFC tag should just cost you more than $1 and you have it. For me I am absolutely fine just to use my cam and QR code to login. 🙂

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### Author: ![STU-C](https://community.enginedj.com/user_avatar/community.enginedj.com/stu-c/32/11226_2.png) [@STU-C](https://community.enginedj.com/u/STU-C)
#### Post date: [September 11, 2025, 6:07am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/231 "2025-09-11T06:07:37Z")

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And NFC transmitter on a DJ device just seems like a waste of money, resource and real estate in my opinion. Unless they have other plans for it in future that we don’t know about.

It’s great for my modern phone wallet football ticket, but pretty pointless on a device that’s able to scan QR codes.

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### Author: ![NoiseRiser](https://community.enginedj.com/user_avatar/community.enginedj.com/noiseriser/32/21153_2.png) [@NoiseRiser](https://community.enginedj.com/u/NoiseRiser)
#### Post date: [September 11, 2025, 6:40am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/232 "2025-09-11T06:40:27Z")

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> [@STU-C](#):
>
> Unless they have other plans for it in future that we don’t know about.

You can use your bank card to unlock more cue points and another color waveform 🤣

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### Author: ![andrew\_nicoire](https://community.enginedj.com/user_avatar/community.enginedj.com/andrew_nicoire/32/17215_2.png) [@andrew\_nicoire](https://community.enginedj.com/u/andrew_nicoire)
#### Post date: [September 11, 2025, 6:40am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/233 "2025-09-11T06:40:44Z")

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mayb if they come with streaming payment by using nfc it will make more sense

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### Author: ![NoiseRiser](https://community.enginedj.com/user_avatar/community.enginedj.com/noiseriser/32/21153_2.png) [@NoiseRiser](https://community.enginedj.com/u/NoiseRiser)
#### Post date: [September 11, 2025, 6:41am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/234 "2025-09-11T06:41:25Z")

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…or you pay it accidentally by walking next to a CDJ with your card in front pocket.

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### Author: ![BeatMaster](https://community.enginedj.com/user_avatar/community.enginedj.com/beatmaster/32/16332_2.png) [@BeatMaster](https://community.enginedj.com/u/BeatMaster)
#### Post date: [September 11, 2025, 7:36am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/235 "2025-09-11T07:36:44Z")

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Moin @Andrew_Ostroff , @Reese and all, who are interested in 😇

are you shure that the price is indicated in USD **($)**? Or is indicated in AUD?

The difference in the noted currency will cause a difference in rd. EUR 1.653,42.

I believe that there is a misunderstanding. I had a short look at the DENON P4+, and if the price is indicated in AUD it will be realistic to EUR.

Pls be so kind, as to advise, thanks

Brgds BeatMaster

 ![image](https://community.enginedj.com/uploads/default/original/3X/9/1/917559a06e668b1204eea78fe6accd24aad48c79.png)

 ![image](https://community.enginedj.com/uploads/default/original/3X/7/e/7ef3a51b7fac831f0bffb44235f1cd6ffa38be07.png)

 ![image](https://community.enginedj.com/uploads/default/original/3X/0/b/0ba637ac4b355ec90d7a36b27ceee4b56d9ab0d3.jpeg)

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### Author: ![Andrew\_Ostroff](https://community.enginedj.com/letter_avatar_proxy/v4/letter/a/f0a364/32.png) [@Andrew\_Ostroff](https://community.enginedj.com/u/Andrew_Ostroff)
#### Post date: [September 11, 2025, 8:35am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/236 "2025-09-11T08:35:24Z")

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@Beatmaster

Current AUD prices at local stores

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### Author: ![carbondj](https://community.enginedj.com/letter_avatar_proxy/v4/letter/c/ac91a4/32.png) [@carbondj](https://community.enginedj.com/u/carbondj)
#### Post date: [September 11, 2025, 10:13am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/237 "2025-09-11T10:13:55Z")

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You pretty much nailed this.

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### Author: ![MrWilks](https://community.enginedj.com/user_avatar/community.enginedj.com/mrwilks/32/9129_2.png) [@MrWilks](https://community.enginedj.com/u/MrWilks)
#### Post date: [September 11, 2025, 10:52am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/238 "2025-09-11T10:52:41Z")

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From the instructions it appears that’s just an NFC tag. Maybe it is preprogrammed already and is as good as a cheap £1 stick on tag?

There maybe no read/write option on it? The LED is just controlled like any other surface LED?

 ![IMG_5285](https://community.enginedj.com/uploads/default/original/3X/6/6/6677e6f62d18e1a747c5060e30e44056461153b8.jpeg)

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### Author: ![BeatMaster](https://community.enginedj.com/user_avatar/community.enginedj.com/beatmaster/32/16332_2.png) [@BeatMaster](https://community.enginedj.com/u/BeatMaster)
#### Post date: [September 11, 2025, 11:03am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/239 "2025-09-11T11:03:41Z")

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Moin @Andrew_Ostroff ,

thanks a lot for your information. It’s an exorbitant price.

Enjoy the day and good luck

Brgds BeatMaster

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### Author: ![Gaian](https://community.enginedj.com/letter_avatar_proxy/v4/letter/g/6f9a4e/32.png) [@Gaian](https://community.enginedj.com/u/Gaian)
#### Post date: [September 11, 2025, 11:09am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/240 "2025-09-11T11:09:19Z")

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This NFC thing was mostly a pretext for AT to oversell a product $500 more than the previous model by integrating an NFC sensor that cost less than $1 to produce, and give fanboys the impression that they’re living in the future.

What I love about AT is their line of defense, which consists of saying “Tell us what you want and let us explain why it’s useless because club DJs don’t care” to justify their technological backwardness.

As if club DJs cared about NFC…

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### Author: ![Gaian](https://community.enginedj.com/letter_avatar_proxy/v4/letter/g/6f9a4e/32.png) [@Gaian](https://community.enginedj.com/u/Gaian)
#### Post date: [September 11, 2025, 11:14am UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/241 "2025-09-11T11:14:38Z")

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You didn’t have to be a prophet to guess that it would be something like this, it’s the way AT has operated for years.

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### Author: ![Johan](https://community.enginedj.com/letter_avatar_proxy/v4/letter/j/dec6dc/32.png) [@Johan](https://community.enginedj.com/u/Johan)
#### Post date: [September 11, 2025, 12:05pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/242 "2025-09-11T12:05:14Z")

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Guys, you’re really missing the point. It’s not about an NFC, it’s about a seamless way to “temporarily” login to your cloud account on a deck that’s provided at a festival. I really couldn’t care less if that’s done by a QR code or an NFC.

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### Author: ![Gaian](https://community.enginedj.com/letter_avatar_proxy/v4/letter/g/6f9a4e/32.png) [@Gaian](https://community.enginedj.com/u/Gaian)
#### Post date: [September 11, 2025, 12:46pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/243 "2025-09-11T12:46:57Z")

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It’s mainly a way to push sales of their direct play cloud behind the scenes.

I can clearly see the brainstorming scene at AT during the design of the CDJ3000x.

_Product Manager:_ Well, what could we add to justify the price increase and the hardware upgrades by clubs and “fanboys”?

_Engineer 1:_ Could we add a dual-layer function?

_Product Manager:_ Absolutely not, it would cost us too much in components, and we’d sell half as many players. And we’d still be accused of copying Denon.

_C.M.:_ Customers are asking for stems.

_Product Manager:_ We’d have to add a processor three times more expensive; tell them that club DJs don’t care about stems.

_Marketing Manager:_ I know! We could add an NFC module; it only costs $1 and would allow us to boost sales of our direct play cloud subscriptions.

_Product Manager:_ Hmmm, yes, good idea, let’s do that… but in that case, let’s also add a Wi-Fi module, especially as cheap as possible… Does anyone have any other ideas?

_Engineer 2:_ We could make the screen slightly larger?

_Product Manager:_ Yes, okay, but it will cost us more. In that case, let’s remove the SD card reader and remove as much printing as possible to offset the costs. The communications department will take care of the storytelling, explaining that this is to achieve a sleek, more premium design. And increase the final price by $500.

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### Author: ![PKtheDJ](https://community.enginedj.com/user_avatar/community.enginedj.com/pkthedj/32/5819_2.png) [@PKtheDJ](https://community.enginedj.com/u/PKtheDJ)
#### Post date: [September 11, 2025, 1:37pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/244 "2025-09-11T13:37:25Z")

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Is the little light on the front RGB though? Does it flash to the beat? Is it DMX?

🤣

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### Author: ![djliquidice](https://community.enginedj.com/user_avatar/community.enginedj.com/djliquidice/32/18391_2.png) [@djliquidice](https://community.enginedj.com/u/djliquidice)
#### Post date: [September 11, 2025, 1:41pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/245 "2025-09-11T13:41:23Z")

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> [@Gaian](#):
>
> This NFC thing was mostly a pretext for AT to oversell a product $500 more than the previous model by integrating an NFC sensor that cost less than $1 to produce, and give fanboys the impression that they’re living in the future.

This fits my definition of Gimmick 🤣

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### Author: ![NoiseRiser](https://community.enginedj.com/user_avatar/community.enginedj.com/noiseriser/32/21153_2.png) [@NoiseRiser](https://community.enginedj.com/u/NoiseRiser)
#### Post date: [September 11, 2025, 2:20pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/246 "2025-09-11T14:20:39Z")

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> [@PKtheDJ](#):
>
> Is the little light on the front RGB though? Does it flash to the beat? Is it DMX?

RGB? Yes, when you buy at least 4 decks, and activate a separate subscription on each of them - you get rainbow effect as a thank you for your paiment. DMX function is pre-pay per gig only - swipe your bank card to activate for tonight.

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### Author: ![Gaian](https://community.enginedj.com/letter_avatar_proxy/v4/letter/g/6f9a4e/32.png) [@Gaian](https://community.enginedj.com/u/Gaian)
#### Post date: [September 11, 2025, 3:00pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/247 "2025-09-11T15:00:12Z")

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![544488276_10163737757454905_7971565283835694242_n](https://community.enginedj.com/uploads/default/original/3X/8/f/8f4b0b3c587356f2a8250b1c124a41fb199929e2.jpeg)

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### Author: ![djliquidice](https://community.enginedj.com/user_avatar/community.enginedj.com/djliquidice/32/18391_2.png) [@djliquidice](https://community.enginedj.com/u/djliquidice)
#### Post date: [September 11, 2025, 3:27pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/248 "2025-09-11T15:27:18Z")

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omfg. i heard this photo.

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### Author: ![djdragon](https://community.enginedj.com/user_avatar/community.enginedj.com/djdragon/32/8540_2.png) [@djdragon](https://community.enginedj.com/u/djdragon)
#### Post date: [September 11, 2025, 6:02pm UTC](https://community.enginedj.com/t/same-thing-coming-soon-from-alpha-theta/65466/249 "2025-09-11T18:02:41Z")

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Whelp someone had to do it. [Why not me LOL.](https://www.instagram.com/reel/DOeJ47fD78F/?utm_source=ig_web_copy_link&igsh=cG0xYWYxMXB1NHQ4)

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