# News serato
**URL:** https://community.enginedj.com/t/news-serato/49778
**Category:** General Area
**Created:** [July 11, 2023, 9:14am UTC](https://community.enginedj.com/t/news-serato/49778 "2023-07-11T09:14:45Z")
**Posts on this page:** 4
**Page:** 1
### Author:  [@djveleno](https://community.enginedj.com/u/djveleno)
#### Post date: [July 11, 2023, 9:14am UTC](https://community.enginedj.com/t/news-serato/49778/1 "2023-07-11T09:14:46Z")
[AlphaTheta Corporation acquires Serato Audio Research Limited - The Drop](https://the-drop.serato.com/announcements/alphatheta-corporation-acquires-serato-audio-research-limited?fbclid=IwAR3URu35Opj4ME7UkeOZoPqTQOKjE67wFFnYDuv06MAQuDl7O9tvwfmydIk)
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### Author:  [@KrisONeil](https://community.enginedj.com/u/KrisONeil)
#### Post date: [July 11, 2023, 9:23am UTC](https://community.enginedj.com/t/news-serato/49778/2 "2023-07-11T09:23:38Z")
> [@Lord have mercy - Serato acquired by AlphaTheta Corporation](https://community.enginedj.com/t/lord-have-mercy-serato-acquired-by-pioneer/49775/):
>
> This is unexpected Battle lines drawn?
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### Author:  [@STU-C](https://community.enginedj.com/u/STU-C)
#### Post date: [July 11, 2023, 9:23am UTC](https://community.enginedj.com/t/news-serato/49778/3 "2023-07-11T09:23:56Z")
“While the partnership will capitalize on the combined expertise of both companies, AlphaTheta and Serato will continue to operate as standalone brands. This includes the continuation of their longstanding partnerships with key players in the DJ hardware and software industry.”
I expect it will mean little in real world terms.
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### Author:  [@Reese](https://community.enginedj.com/u/Reese)
#### Post date: [July 11, 2023, 9:29am UTC](https://community.enginedj.com/t/news-serato/49778/4 "2023-07-11T09:29:15Z")